Interiors Take Center Stage

Over the past few years, automakers increasingly have recognized the critical role interiors play in a vehicle’s success in the marketplace. The design and specification of interiors—emphasizing style, safety, comfort and refinement— sets the tone for the entire vehicle development process

Total OEM spending on vehicle interior materials is projected by CSM Worldwide to reach $10 billion by next year. But the ever-changing landscape of OEMs and suppliers makes it a challenge to clearly see what lies ahead.

That’s why attending WARD’S Auto Interiors Show can make such a difference for any professional involved in interiors design, engineering, prototyping or research. Our mission is to delver the inside knowledge that can help you make the right moves.

For the 2008 conference, the editors of WARD’S AutoWorld have assembled a line-up of heavy-hitting speakers from the top OEM and Tier Ones, plus complimentary general sessions covering design innovations, purchasing imperatives to aftermarket opportunities.

The keynote speakers—Peter Horbury, Executive Director of Design, Ford Motor Co., The Americas (Wednesday, June 4) and Wilbur Ross , Chairman and CEO, W.L. Ross & Co. LLC and Chairman, IAC Group will discuss their visions for designing and building tomorrow’s vehicle interiors.

In addition, the winners of the WARD’S Interior of the Year Awards will be announced in a special ceremony where the industry’s top OEM designers

And last, but hardly least, visit the leading suppliers showcasing their products and materials on the exhibit floor. You’ll find ideas to help you develop interiors that provide a more stylish, and ergonomically satisfying driving experience.

Informative special events, networking opportunities and innovative sourcing prospects make WARD’S Auto Interior Show the one event you indisputably need to be at this year.

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